AWDis Ecologie

At Écologie by AWDis, our commitment to sustainability is not only woven into our garments, but it is also woven into the world we live in. We aim to become one of the most environmentally progressive brands in the printwear and promotions industry. Not only do we want to reduce the negative impact of the apparel industry on the planet, but it’s our mission to use this as a vehicle for change. We want to do our bit for the planet, and to inspire a generation to realise that they can do the same.

As a brand rooted in nature, our commitment is to give back to nature by planting trees around the world. We launched Écologie by AWDis by planting 200 trees globally through Carbon Footprint, and it is our goal to keep doing so.

Our pledge is that the more we sell, the more trees we will plant.

Through our mission to build a more sustainable fashion brand, we strive to use the latest innovations in fabric technology and manufacture.  Our Regenerated cotton yarn is derived from cotton waste from the cutting room, which is normally destined for landfill. Instead, we have a dedicated and highly trained team who collect and sort the offcuts (or ‘clips’) by colour, ready to start the journey to become an Écologie garment.  Once colour sorted, the clips are shredded down, mixed with polyester, and then spun into yarn, ready to be knitted and woven.

The benefits of using this technology are:

• This is completely dry process – the colour sorting means there is no need for further dying reducing further chemical and water waste entering the environment.
• Reduces the amount of waste going to landfill
• Avoids the CO2 emissions associated with growing and processing new cotton.
• Reduces the amount of land needed to grow the cotton

Facts:

In comparison to Virgin Cotton, Regenerated Cotton saves*:

• 8 litres of water
• 25kg chemicals
• 25Kw/h of energy
• 2 Litres of waste water in the growing process
• 05m2 of cotton growing land.

*per 1 tonne